Everyone's a critic : (Record no. 35687)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2014022089 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781591846383 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.802 TA EV |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Tancer, Bill |
| TITLE STATEMENT | |
| Title | Everyone's a critic : |
| Subtitle | winning customers in a review-driven world |
| Statement of responsibility, etc | Bill Tancer |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Publisher | Portfolio/ Penguin, |
| Date | c2014. |
| PHYSICAL DESCRIPTION | |
| Extent | 246 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| CONTENTS | |
| Contents | The review revolution : when everything is reviewable -- Why businesses hate reviews -- Bad reviews happen -- Who writes reviews -- How reviews, even bad ones, are good for you -- Do this for great reviews -- Dealing with reviews: after the fact -- Dealing with reviews preemptively -- Business among "friends" -- The future of reviews -- Acknowledgments -- Notes -- Index. |
| SUMMARY | |
| Summary | More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learned to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Mass media and business |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Communication in marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Consumer confidence |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Business enterprises |
| General | Reviews |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 26633 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 26634 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 165 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 26635 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 26636 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-03-21 | Kinokuniya | 658.802 TA EV | T0062084 | 2019-03-21 | 2019-03-21 | REGULAR | April2019 |