Advertising : (Record no. 35722)

MARC details
ISBN
International Standard Book Number 9781760421205
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 659.1 BE AD
MAIN ENTRY--PERSONAL AUTHOR
Authors Belch, George E.
TITLE STATEMENT
Title Advertising :
Subtitle an integrated marketing communication perspective
Statement of responsibility, etc. George E Belch ...[et al.]
EDITION STATEMENT
Edition statement 3rd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Sydney, N.S.W. :
Publisher McGraw-Hill Education,
Date c2017.
PHYSICAL DESCRIPTION
Extent xxiii, 584 p. :
Other Details col. ill. ;
Size 28 cm.
SUMMARY
Summary This text provides the ideal student-centered introduction to the fast-changing field of integrated marketing communications. Technologies such as the convergence of the internet, mobile devices, and traditional channels are changing the way companies use marketing tools to communicate with their customers. The third edition of this market-leading text has been extensively revised to examine how cutting-edge developments are impacting the IMC program of marketers. All vignettes, cases, and boxes showcasing specific examples of how companies and their communications agencies are using integrated marketing communications are new or updated. They provide engaging insights into the most current and popular campaigns being used by marketers and the key current trends and developments taking place in the advertising world.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Advertising
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Sales promotion
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Communication in maketing
ADDED ENTRY
Personal name Belch, Michael A.
ADDED ENTRY
Personal name Kerr, Gayle
ADDED ENTRY
Personal name Powell, Irene
MAIN ENTRY--PERSONAL AUTHOR
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SUBJECT ADDED ENTRY--TOPICAL TERM
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SUBJECT ADDED ENTRY--TOPICAL TERM
-- 166
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 27627
ADDED ENTRY
-- 27079
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-- 27080
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Holdings
Date last seen Full call number Barcode Price effective from Koha item type Public note Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
30/04/2019 659.1 BE AD T0062129 31/03/2019 REGULAR April2019   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 15/04/2019 COOP