Advertising : (Record no. 35722)
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ISBN | |
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International Standard Book Number | 9781760421205 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Call number | 659.1 BE AD |
MAIN ENTRY--PERSONAL AUTHOR | |
Authors | Belch, George E. |
TITLE STATEMENT | |
Title | Advertising : |
Subtitle | an integrated marketing communication perspective |
Statement of responsibility, etc. | George E Belch ...[et al.] |
EDITION STATEMENT | |
Edition statement | 3rd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Sydney, N.S.W. : |
Publisher | McGraw-Hill Education, |
Date | c2017. |
PHYSICAL DESCRIPTION | |
Extent | xxiii, 584 p. : |
Other Details | col. ill. ; |
Size | 28 cm. |
SUMMARY | |
Summary | This text provides the ideal student-centered introduction to the fast-changing field of integrated marketing communications. Technologies such as the convergence of the internet, mobile devices, and traditional channels are changing the way companies use marketing tools to communicate with their customers. The third edition of this market-leading text has been extensively revised to examine how cutting-edge developments are impacting the IMC program of marketers. All vignettes, cases, and boxes showcasing specific examples of how companies and their communications agencies are using integrated marketing communications are new or updated. They provide engaging insights into the most current and popular campaigns being used by marketers and the key current trends and developments taking place in the advertising world. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Advertising |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Sales promotion |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Heading | Communication in maketing |
ADDED ENTRY | |
Personal name | Belch, Michael A. |
ADDED ENTRY | |
Personal name | Kerr, Gayle |
ADDED ENTRY | |
Personal name | Powell, Irene |
MAIN ENTRY--PERSONAL AUTHOR | |
-- | 27078 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 669 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
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SUBJECT ADDED ENTRY--TOPICAL TERM | |
-- | 27627 |
ADDED ENTRY | |
-- | 27079 |
ADDED ENTRY | |
-- | 27080 |
ADDED ENTRY | |
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Date last seen | Full call number | Barcode | Price effective from | Koha item type | Public note | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
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30/04/2019 | 659.1 BE AD | T0062129 | 31/03/2019 | REGULAR | April2019 | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 15/04/2019 | COOP |