Integrated marketing communications (Record no. 35725)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780170386517 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.802 CH IN |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Chitty, Bill |
| TITLE STATEMENT | |
| Title | Integrated marketing communications |
| Statement of responsibility, etc | Bill Chitty, Edwina Luck, Barker, Sassenberg, Terence A. Shimp, J. Craig Andrews |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Southbank : |
| Publisher | Victoria Cengage, |
| Date | c2018. |
| PHYSICAL DESCRIPTION | |
| Extent | xxvii, 532 p. : |
| Other Details | col. ill. ; |
| Size | 28 cm. |
| CONTENTS | |
| Contents | Part 1. Integrated marketing communications: a conceptual framework -- 1. Integrated marketing communications and brand equity enhancement -- 2. The communication process -- 3. Persuasion in marketing communications -- 4. Market segmentation and brand positioning -- Part 2. Managing and planning for integrated marketing communications -- 5. Establishing objectives and budgeting for IMC campaigns -- 6. Developing message strategies -- 7. Media planning and analysis -- Part 3. Media channels and IMC elements -- 8. Broadcast media -- 9. Print and support media -- 10. Digital and social media marketing -- 11. Direct marketing and sales promotion -- 12. Personal selling and relationship marketing -- 13. Marketing public relations and sponsorship marketing -- Part 4. Evaluating integrated marketing communications -- 14. Evaluating integrated marketing communication effectiveness. |
| SUMMARY | |
| Summary | "Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice this text clearly explains and demonstrates how to select best and coordinate all of a brand's marketing communications elements effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring. Australian marketer's, along with a wide range of local and global examples including Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Each new copy of the text also offers 12-month access to a wealth of student online revision and learning tools: CourseMate Express + Search me! Marketing. Unique to the text is a series of new student and instructor IMC videos showing students how real businesses apply key objectives in IMC theory." -- Cengage website, viewed 9 February 2018. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Communication in marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Sales promotion |
| ADDED ENTRY | |
| Name | Luck, Edwina |
| ADDED ENTRY | |
| Name | Nigel, Barker |
| ADDED ENTRY | |
| Name | Sassenberg, Anne-Marie |
| ADDED ENTRY | |
| Name | Shimp, Terence A. |
| ADDED ENTRY | |
| Name | Craig Andrews, J. |
| ADDED ENTRY | |
| Name | Shimp, Terence A. |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 27613 |
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| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-03-10 | COOP | 658.802 CH IN | T0062132 | 2019-04-30 | 2019-03-31 | REGULAR | April2019 |