The longevity economy : (Record no. 35769)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017042065
ISBN
International Standard Book Number 9781610396639
ISBN
International Standard Book Number 9781610396653
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.8340846 CO LO
MAIN ENTRY--PERSONAL AUTHOR
Authors Coughlin, Joseph F.
TITLE STATEMENT
Title The longevity economy :
Subtitle unlocking the world's fastest-growing, most misunderstood market
Statement of responsibility, etc. Joseph F. Coughlin
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Publisher PublicAffairs,
Date c2017.
PHYSICAL DESCRIPTION
Extent ix, 339 p. ;
Size 25 cm.
BIBLIOGRAPHY, ETC. NOTE
Note Includes bibliographical references and index.
SUMMARY
Summary Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people want-not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and a quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women-they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life-is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Older consumers
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Aging
General Economic aspects
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Population aging
General Economic aspects
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Older people
General Social conditions
MAIN ENTRY--PERSONAL AUTHOR
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SUBJECT ADDED ENTRY--TOPICAL TERM
-- 27309
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 27310
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 27311
SUBJECT ADDED ENTRY--TOPICAL TERM
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Holdings
Date last seen Full call number Barcode Price effective from Koha item type Public note Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
30/04/2019 658.8340846 CO LO T0062177 01/04/2019 REGULAR April2019   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 01/04/2019 KINOKUNIYA