Managing media and digital organizations (Record no. 35998)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2017964230 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319712871 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 302.23 MA NA |
| TITLE STATEMENT | |
| Title | Managing media and digital organizations |
| Statement of responsibility, etc | Edited by Eli M. Noam |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cham, Switzerland : |
| Publisher | Palgrave Macmillan, |
| Date | c2018. |
| PHYSICAL DESCRIPTION | |
| Extent | xx, 687 p. : |
| Other Details | col. ill. ; |
| Size | 29 cm. |
| SUMMARY | |
| Summary | What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover―in a jargonless, non-technical way―the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The book’s interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Industrial management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Media and Communication |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Media Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Cultural Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Culture and Technology |
| ADDED ENTRY | |
| Name | Noam, Eli M., |
| Role | Edited by |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii |
| Public note | Location Map |
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| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-05-26 | AMAUK | 302.23 MA NA | T0062446 | 2019-05-16 | 2019-05-16 | REGULAR | June2019 |