Research frontiers on the international marketing strategies of Chinese brands (Record no. 36010)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2015047844 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138671836 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.840951 HU RE |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Hu, Zuohao, |
| Dates | 1964- |
| TITLE STATEMENT | |
| Title | Research frontiers on the international marketing strategies of Chinese brands |
| Statement of responsibility, etc | Edited by Zuohao Hu, Xi Chen, and Zhilin Yang. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Publisher | Routledge, |
| Date | c2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xiii, 207 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| SERIES STATEMENT | |
| Series statement | China perspectives series |
| CONTENTS | |
| Contents | • 1. Main topics and research framework of Chinese firms' international branding strategies / Zouhao Hu and Zhilin Yang • 2. Development and main contents of international branding research / Xuenan Ju, Zuohao Hu and Zhilin Yang • 3. Two perspectives of international marketing : standardization versus adaptation / Zuohao Hu • 4. Characteristics and formation mechanism of born-global firms / Zuohao Hu and Xi Chen • 5. Price leadership or branding strategy for Chinese firms / Xi Chen, ZuoHao Hu and Ping Zhao • 6. Chinese frims' export strategy : OBM or OEM? / Zhonghe Han, Zuohao Hu and Lichao Zheng • 7. Antecedents and consequences of distribution adaptation and price adaptation : a study of Chinese firms / Zuohao Hu, Fan Yi, Shunping Han and Zi Chen • 8. The effect of overseas channel control on export performance / Zuohao Hu, Xi Chen and Ping Zhao • 9. Characteristics and driving forces of China's born-global firms : a multi-case study / Xi Chen, Zuohao Hu and Ping Zhao • 10. The internationalization of CHina's contracting and outsource firms : a multi-case study / Qingfei Xue. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| Geographic | China |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Product management |
| Geographic | China |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Branding (Marketing) |
| Geographic | China |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 28644 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 28645 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 28646 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 28647 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-05-26 | AMAUK | 658.840951 HU RE | T0062458 | 2019-05-18 | 2019-05-18 | REGULAR | June2019 |