Fashion branding and consumer behaviors : (Record no. 36012)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781493946051 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8342 FA SH |
| TITLE STATEMENT | |
| Title | Fashion branding and consumer behaviors : |
| Subtitle | scientific models |
| Statement of responsibility, etc | Edited by Tsan-Ming Choi |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York, NY : |
| Publisher | Springer, |
| Date | c2014. |
| PHYSICAL DESCRIPTION | |
| Extent | ix, 151 p. : |
| Other Details | ill. ; |
| Size | 24 cm. |
| SERIES STATEMENT | |
| Series statement | International series on consumer science |
| CONTENTS | |
| Contents | I. Introduction and Review Fashion Branding and Consumer Behaviors: An Introduction Luxury Fashion Branding: Literature Review, Research Trends, and Research Agenda Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective II. Analytical Modeling Research Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market An Analysis of Fashion Brand Extensions by Artificial Neural Networks III. Empirical Studies "Domestic Made" or "Foreign Made" Luxury Brands? Co-branding in Fast Fashion: the Impact of Consumers' Need for Uniqueness on Purchase Perception How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products. |
| SUMMARY | |
| Summary | Fashion Branding and Consumer Behaviors presents the eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity, and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing, and economics. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Consumer behavior |
| General | Psychological aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Fashion |
| ADDED ENTRY | |
| Name | Choi, Tsan-Ming, |
| Role | Edited by |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 28654 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 29810 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 9529 |
| ADDED ENTRY | |
| -- | 28656 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-05-26 | AMAUK | 658.8342 FA SH | T0062460 | 2019-05-18 | 2019-05-18 | REGULAR | June2019 |