| 000 -LEADER |
|---|
| fixed length control field |
01256pam a2200289 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090526s2009 si a b 001 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789810679958 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9810679955 (pbk.) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
ICrlF |
| Transcribing agency |
ICrlF |
| Modifying agency |
ICrlF |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093503.0 |
| CONTROL NUMBER |
|---|
| control field |
21131 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lovelock, Christopher H. |
| TITLE STATEMENT |
|---|
| Title |
Essentials of services marketing / |
| Statement of responsibility, etc |
Christopher Lovelock, Jochen Wirtz, Patricia Chew. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Services marketing |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Singapore ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Prentice Hill, |
| Date of publication, distribution, etc |
2009. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 567 p. : |
| Other physical details |
col. ill ; |
| Dimensions |
28 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
A comprehensive guide to marketing in service industries that covers consumer behavior, development of products, distribution of services, setting prices, promotion, balancing demand against productive capacity, managing relationships, handling complaints, and other related topics, and includes case studies as well as chapter summaries. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing. |
| Source of heading or term |
sears. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wirtz, Jochen. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chew, Patricia. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |