Illustrative branding : (Record no. 36136)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9789881222855 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.827 IL LU |
| TITLE STATEMENT | |
| Title | Illustrative branding : |
| Subtitle | smashing illustrations for brands |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hong Kong : |
| Publisher | Viction:ary, |
| Date | c2014. |
| PHYSICAL DESCRIPTION | |
| Extent | 255 p. : |
| Other Details | col. ill. ; |
| Size | 26 cm. |
| SUMMARY | |
| Summary | A successful visual brand identity is more than a logo and a dynamic palette. While a minimalistic approach ensures a straightforward brand image, the new generation of designers sees more enormous potential in creating brand identities with original paintings, handmade drawings and collage art. This new direction is forging strong and endearing brands and is especially useful in today's overcrowded market. Illustrative Branding investigates close to 100 firms, both large and small from around to the world to look at how designers capitalise on the power of illustration to portray memorable brand stories. Specific case studies highlight sizeable brand campaigns that cover everything from corporate stationery to environmental settings. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Corporate Design |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 29971 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-10-07 | ABE | 658.827 IL LU | T0062618 | 2019-06-18 | 2019-06-18 | REGULAR | Oct2019 |