Public relations : (Record no. 36191)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781632408938 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 659.2 CH PU |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Chapman, Ezekiel |
| TITLE STATEMENT | |
| Title | Public relations : |
| Subtitle | strategies and techniques |
| Statement of responsibility, etc | Ezekiel Chapman |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York, NY : |
| Publisher | CLANRYE INTERNATIONAL, |
| Date | c2019. |
| PHYSICAL DESCRIPTION | |
| Extent | viii, 171 p. : |
| Other Details | ill. ; |
| Size | 27 cm. |
| SUMMARY | |
| Summary | Public relations is the practice of controlling and managing the communication of information between the public and an individual or organization. Public relations serve to inform prospective customers, the public, partners, investors, employees, and stakeholders about the organization and persuade them to develop and maintain a positive view of the organization, its products, and leadership. The domains within this field include internal communications, media relations, crisis communications, government relations, etc. Maintaining a good image in front of the public requires the fulfillment of a number of tasks such as drafting news releases, designing communications campaigns, working with the press, holding media interviews and conferences, etc. This book is a compilation of chapters that discuss the most vital concepts in the field of public relations. Most of the topics introduced in this book cover modern strategies and techniques of public relations. For someone with an interest and eye for detail, this book covers the most significant topics in this field. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Public Relations |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 30444 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 4796 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-07-07 | AMAUK | 659.2 CH PU | T0062691 | 2019-06-30 | 2019-06-30 | REGULAR | July2019 |