Digital marketing strategy : (Record no. 36343)

LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018057298
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749484224
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749498085
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.872 KI DI
MAIN ENTRY--PERSONAL NAME
Authors Kingsnorth, Simon
TITLE STATEMENT
Title Digital marketing strategy :
Subtitle an integrated approach to online marketing
Statement of responsibility, etc Simon Kingsnorth
EDITION STATEMENT
Edition 2nd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London :
Publisher Kogan Page Ltd.,
Date c2019.
PHYSICAL DESCRIPTION
Extent xvii, 364 p. :
Other Details ill. ;
Size 25 cm.
GENERAL NOTE
General note Revised edition of the author's Digital marketing strategy, [2016]
SUMMARY
Summary "An invaluable one-stop guide to navigating the discipline of digital marketing." Simon Fenn, Co-founder at Pancentric Digital

"Combines a detailed knowledge of digital channel management with classic marketing theory. The result is essential reading for digital marketing practitioners at all levels." Emma Wilson, CEO at Harvest Digital

Select, align, and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration, and measurement of each digital platform and technique in turn, all tailored to overarching business objectives.

Ranging from social media, SEO, content marketing, and user experience, to customer loyalty, automation, and personalization, cutting edge updates include new coverage of marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by a downloadable pack of templates and resources, Digital Marketing Strategy is an ideal road map for any marketing practitioner to streamline a digital marketing strategy for measurable, optimized results.
STUDY PROGRAM
Program name MARK901
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Electronic commerce
General Management
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Internet marketing
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Strategic planning
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy.uow.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=cat03332a&AN=uow.b3053818&site=eds-live
Public note Ebook
MAIN ENTRY--PERSONAL NAME
-- 19568
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 15025
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 1603
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 318
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type Total Checkouts Total Renewals Date last borrowed Public note
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2019-09-02 ABE 658.872 KI DI T0062837 2019-08-08 2019-08-08 CRS        
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2019-09-02 ABE 658.872 KI DI T0062838 2021-11-17 2019-08-08 REGULAR 1 1 2021-10-27 Sep.2019
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2019-09-02 ABE 658.872 KI DI T0062839 2019-08-08 2019-08-08 3 DAY LOAN        
        University of Wollongong in Dubai University of Wollongong in Dubai Tardis 2019-09-24 Kinokuniya Bookshop LLC 658.872 KI DI T0062966 2019-09-11 2019-08-08 TEACHER REF        

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