Digital marketing strategy : (Record no. 36343)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018057298
ISBN
International Standard Book Number 9780749484224
ISBN
International Standard Book Number 9780749498085
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.872 KI DI
MAIN ENTRY--PERSONAL AUTHOR
Authors Kingsnorth, Simon
TITLE STATEMENT
Title Digital marketing strategy :
Subtitle an integrated approach to online marketing
Statement of responsibility, etc. Simon Kingsnorth
EDITION STATEMENT
Edition statement 2nd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London :
Publisher Kogan Page Ltd.,
Date c2019.
PHYSICAL DESCRIPTION
Extent xvii, 364 p. :
Other Details ill. ;
Size 25 cm.
GENERAL NOTE
General note Revised edition of the author's Digital marketing strategy, [2016]
BIBLIOGRAPHY, ETC. NOTE
Note Includes bibliographical references and index.
SUMMARY
Summary "An invaluable one-stop guide to navigating the discipline of digital marketing." Simon Fenn, Co-founder at Pancentric Digital<br/><br/>"Combines a detailed knowledge of digital channel management with classic marketing theory. The result is essential reading for digital marketing practitioners at all levels." Emma Wilson, CEO at Harvest Digital<br/><br/>Select, align, and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration, and measurement of each digital platform and technique in turn, all tailored to overarching business objectives.<br/><br/>Ranging from social media, SEO, content marketing, and user experience, to customer loyalty, automation, and personalization, cutting edge updates include new coverage of marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by a downloadable pack of templates and resources, Digital Marketing Strategy is an ideal road map for any marketing practitioner to streamline a digital marketing strategy for measurable, optimized results.
STUDY PROGRAM
Program name MARK901
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Electronic commerce
General Management
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Internet marketing
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Strategic planning
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/otb3u8/cdi_askewsholts_vlebooks_9780749484231">https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/otb3u8/cdi_askewsholts_vlebooks_9780749484231</a>
Public note Ebook
MAIN ENTRY--PERSONAL AUTHOR
-- 19568
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 15025
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 1603
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 318
Holdings
Date last seen Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition Total checkouts Total renewals Date last borrowed Uniform resource identifier Public note
08/08/2019 658.872 KI DI T0062837 08/08/2019 CRS   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 02/09/2019 ABE          
17/11/2021 658.872 KI DI T0062838 08/08/2019 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 02/09/2019 ABE 1 1 27/10/2021 link Sep.2019
08/08/2019 658.872 KI DI T0062839 08/08/2019 3 DAY LOAN   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 02/09/2019 ABE          
11/09/2019 658.872 KI DI T0062966 08/08/2019 TEACHER REF   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Tardis 24/09/2019 Kinokuniya Bookshop LLC