Digital marketing strategy : (Record no. 36343)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2018057298 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749484224 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749498085 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.872 KI DI |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Kingsnorth, Simon |
| TITLE STATEMENT | |
| Title | Digital marketing strategy : |
| Subtitle | an integrated approach to online marketing |
| Statement of responsibility, etc | Simon Kingsnorth |
| EDITION STATEMENT | |
| Edition | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Publisher | Kogan Page Ltd., |
| Date | c2019. |
| PHYSICAL DESCRIPTION | |
| Extent | xvii, 364 p. : |
| Other Details | ill. ; |
| Size | 25 cm. |
| GENERAL NOTE | |
| General note | Revised edition of the author's Digital marketing strategy, [2016] |
| SUMMARY | |
| Summary | "An invaluable one-stop guide to navigating the discipline of digital marketing." Simon Fenn, Co-founder at Pancentric Digital "Combines a detailed knowledge of digital channel management with classic marketing theory. The result is essential reading for digital marketing practitioners at all levels." Emma Wilson, CEO at Harvest Digital Select, align, and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration, and measurement of each digital platform and technique in turn, all tailored to overarching business objectives. Ranging from social media, SEO, content marketing, and user experience, to customer loyalty, automation, and personalization, cutting edge updates include new coverage of marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by a downloadable pack of templates and resources, Digital Marketing Strategy is an ideal road map for any marketing practitioner to streamline a digital marketing strategy for measurable, optimized results. |
| STUDY PROGRAM | |
| Program name | MARK901 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Electronic commerce |
| General | Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Strategic planning |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://ezproxy.uow.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=cat03332a&AN=uow.b3053818&site=eds-live |
| Public note | Ebook |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 19568 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 15025 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1603 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 318 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Total Renewals | Date last borrowed | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-09-02 | ABE | 658.872 KI DI | T0062837 | 2019-08-08 | 2019-08-08 | CRS | ||||||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-09-02 | ABE | 658.872 KI DI | T0062838 | 2021-11-17 | 2019-08-08 | REGULAR | 1 | 1 | 2021-10-27 | Sep.2019 | ||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-09-02 | ABE | 658.872 KI DI | T0062839 | 2019-08-08 | 2019-08-08 | 3 DAY LOAN | ||||||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Tardis | 2019-09-24 | Kinokuniya Bookshop LLC | 658.872 KI DI | T0062966 | 2019-09-11 | 2019-08-08 | TEACHER REF |