Unlocking the customer value chain : (Record no. 36467)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2018027655 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781524763084 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.812 TE UN |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Teixeira, Thales S., |
| TITLE STATEMENT | |
| Title | Unlocking the customer value chain : |
| Subtitle | how decoupling drives consumer disruption / |
| Statement of responsibility, etc | Thales S.Teixeira with Greg Piechota |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Publisher | Currency, |
| Date | c2019. |
| PHYSICAL DESCRIPTION | |
| Extent | 336 p. : |
| Other Details | ill. ; |
| Size | 25 cm |
| CONTENTS | |
| Contents | Part 1. The new reality of markets Part 2. Responding to decoupling Part 3. Building disruptive businesses. |
| SUMMARY | |
| Summary | Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond -- as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb or a dozen other startups that have shaken up incumbents and threatened the status quo. For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing or consuming a product or service. Upstarts, Teixeria shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM, but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance. In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries -- and what industry leaders must to avoid being disrupted and protect their domain. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Customer relations |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Consumer satisfaction |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | BUSINESS & ECONOMICS / Management |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | BUSINESS & ECONOMICS / Entrepreneurship |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | BUSINESS & ECONOMICS / Leadership |
| ADDED ENTRY | |
| Name | Piechota, Greg |
| MAIN ENTRY--PERSONAL NAME | |
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| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-09-25 | AMAUS | 1 | 658.812 TE UN | T0063110 | 2019-11-10 | 2019-10-27 | 2019-10-27 | 2019-09-24 | REGULAR | Oct2019 |