| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018048900 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781138583696 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.11 AL DI |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Allen, Jonathan P. |
| TITLE STATEMENT |
|---|
| Title |
Digital entrepreneurship |
| Statement of responsibility, etc |
Jonathan P. Allen |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Publisher |
Routledge, Taylor & Francis Group, |
| Date |
c2019. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 249 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| SUMMARY |
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| Summary |
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Information technology |
| General |
Economic aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Entrepreneurship |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet service providers |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
New business enterprises |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/35c0npuccirb3kvsixdwnndmhohvc7wp |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
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| -- |
31365 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
16656 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
11 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
31366 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
1079 |