Marketing research (Record no. 36632)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9781119586494 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.83 MC MA |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | McDaniel, Carl |
| TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc | Carl McDaniel, Roger Gates |
| EDITION STATEMENT | |
| Edition | 11th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken : |
| Publisher | Wiley, |
| Date | c2018 |
| PHYSICAL DESCRIPTION | |
| Extent | xvi, 596 p. : |
| Other Details | ill. ; |
| Size | 28 cm. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing research |
| ADDED ENTRY | |
| Name | Gates, Roger |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 31657 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 123 |
| ADDED ENTRY | |
| -- | 3377 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2021-03-11 | MERIC | 1 | 658.83 MC MA | T0063288 | 2022-05-23 | 2022-05-19 | 2019-10-09 | REGULAR |