Handbook of advances in marketing in an era of disruptions : (Record no. 36637)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9789352809585 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 HA ND |
| TITLE STATEMENT | |
| Title | Handbook of advances in marketing in an era of disruptions : |
| Subtitle | essays in honour of Jagdish N. Sheth |
| Statement of responsibility, etc | edited by Atul Parvatiyar, Rajendra Sisodia |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles : |
| Publisher | SAGE, |
| Date | c2019. |
| PHYSICAL DESCRIPTION | |
| Extent | xxxix, 650p. : |
| Other Details | ill. ; |
| Size | 25 cm. |
| SUMMARY | |
| Summary | We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality. This book is dedicated to Professor Jagdish N. Sheth and honours his sustained contribution as a management thinker, scholar, academician and corporate adviser in an illustrious career spanning over five decades. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Management |
| ADDED ENTRY | |
| Name | Sheth, Jagdish N. |
| ADDED ENTRY | |
| Name | Parvatiyar, Atul, |
| Role | Edited by |
| ADDED ENTRY | |
| Name | Sisodia, Rajendra, |
| Role | Edited by |
| ADDED ENTRY | |
| Name | Kotler, Philip, |
| Role | Foreword by |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2 |
| ADDED ENTRY | |
| -- | 13295 |
| ADDED ENTRY | |
| -- | 34517 |
| ADDED ENTRY | |
| -- | 34518 |
| ADDED ENTRY | |
| -- | 129 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2020-02-10 | MERIC | 658.8 HA ND | T0063293 | 2019-10-09 | 2019-10-09 | REGULAR | Mar2020 |