| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783030016715 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3030016714 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
338.47 BA NE |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Batat, Wided |
| TITLE STATEMENT |
|---|
| Title |
The new luxury experience : |
| Subtitle |
creating the ultimate customer experience |
| Statement of responsibility, etc |
Wided Batat |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Switzerland ; |
| Publisher |
Springer, |
| Date |
2019. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 240 p. : |
| Other Details |
ill. ; |
| Size |
23 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Management for professionals |
| CONTENTS |
|---|
| Contents |
Preface.- Part I: The Evolution of Luxury: From Object to Experience.- Chapter 1: Luxury, Back to Origins.- Chapter 2: The New Experiential Luxury Marketing Model.- Chapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends.- Part II: The Big Five Strategies to Designing the Ultimate Luxury Experience.- Chapter 4: Capturing Luxury Customer Values.- Chapter 5: Experiential Branding of Luxury.- Chapter 6: Experiential Setting Design.- Chapter 7: Luxury Staff Training.- Chapter 8: Consumer Initiation into Luxury.- Part III: Challenges for the Future of Luxury Experience.- Chapter 9: Alternative Market Research for Understanding Luxury Experience.- Chapter 10: How Millennials and Post-Millennials are Reshaping Luxury.- Chapter 11: Is Luxury Experience Compatible with CSR?.- Conclusion. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Luxuries |
| SERIES UNIFORM TITLE |
|---|
| Series Uniform Title |
Management for professionals |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
32386 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
32387 |
| SERIES UNIFORM TITLE |
|---|
| -- |
2311 |