This is marketing : (Record no. 36957)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780241370155 (ePub ebook) : |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780241370148 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 GO TH |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Godin, Seth, |
| TITLE STATEMENT | |
| Title | This is marketing : |
| Subtitle | you can't be seen until you learn to see |
| Statement of responsibility, etc | Seth Godin |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Publisher | Portfolio Penguin, |
| Date | 2018. |
| PHYSICAL DESCRIPTION | |
| Extent | 267 pages : |
| Other Details | illustrations ; |
| Size | 24 cm. |
| CONTENTS | |
| Contents | Chapter One: Not mass, not spam, not shameful -- Chapter Two: The marketer learns to see -- Chapter Three: Marketing changes people through stories, connections, and experience -- Chapter Four: The smallest viable market -- Chapter Five: In search of "better" -- Chapter Six: Beyond commodities -- Chapter Seven: The canvas of dreams and desires -- Chapter Eight: More of the Who: seeking the smallest viable market -- Chapter Nine: People like us do things like this -- Chapter Ten: Trust and tension create forward motion -- Chapter Eleven: Status, dominance, and affiliation -- Chapter Twelve: A better business plan -- Chapter Thirteen: Semiotics, symbols, and vernacular -- Chapter Fourteen: Treat different people differently -- Chapter Fifteen: Reaching the right people -- Chapter Sixteen: Price is a story -- Chapter Seventeen: Permission and remarkability in a virtuous cycle -- Chapter Eighteen: Trust is as scarce as attention -- Chapter Nineteen: The funnel -- Chapter Twenty: Organizing and leading a tribe -- Chapter Twenty-One: Some case studies using the method -- Chapter Twenty-Two: Marketing works, and now it's your turn -- Chapter Twenty-Three: Marketing to the most important person -- A marketing reading list -- A simple marketing worksheet |
| SUMMARY | |
| Summary | Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest, is the landscape of our modern lives. Because marketing has been done to us for so long, we take it for granted. This is Marketing turns that upside down and opens the door for you to do something with marketing. To make something better. To cause a change you'd like to see in the world. To grow your project, but mostly to serve the people you care about. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 6699 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-11-21 | Virgin Megastore | 5 | 6 | 658.8 GO TH | T0063683 | 2021-11-01 | 2021-10-18 | 2021-10-18 | 2019-11-21 | REGULAR | Nov2019 |