Principles of marketing (Record no. 37010)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2016045017 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292092898 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 KO PR |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Kotler, Philip |
| TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy |
| EDITION STATEMENT | |
| Edition | 7th European ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow, United Kingdom : |
| Publisher | Pearson, |
| Date | 2017. |
| PHYSICAL DESCRIPTION | |
| Extent | xxiv, 675 p. : |
| Other Details | ill. ; |
| Size | 28 cm. |
| GENERAL NOTE | |
| General note | Revised edition of the authors' Principles of marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| ADDED ENTRY | |
| Name | Armstrong, Gary |
| ADDED ENTRY | |
| Name | Harris, Lloyd C. |
| ADDED ENTRY | |
| Name | Piercy, Nigel |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 129 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3 |
| ADDED ENTRY | |
| -- | 19818 |
| ADDED ENTRY | |
| -- | 32850 |
| ADDED ENTRY | |
| -- | 34382 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2020-01-30 | Kinokuniya | 3 | 4 | 658.8 KO PR | T0063735 | 2024-02-20 | 2024-01-26 | 2019-11-21 | REGULAR | Feb2020 |