| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2017302663 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119365792 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.11 AU DI |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Aulet, Bill |
| TITLE STATEMENT |
|---|
| Title |
Disciplined entrepreneurship workbook |
| Statement of responsibility, etc |
Bill Aulet ; Illustrations by Marius Ursache ; Edited by Chris Snyder |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Hoboken, New Jersey : |
| Publisher |
Wiley, |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 263 p. : |
| Other Details |
col. ill. ; |
| Size |
26 cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| GENERAL NOTE |
|---|
| General note |
Intended as a companion volume to "Disciplined Entrepreneurship" by the same author. |
| CONTENTS |
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| Contents |
How do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan. |
| SUMMARY |
|---|
| Summary |
"A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Entrepreneurship |
| Form |
Handbooks, manuals, etc. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
New business enterprises |
| Form |
Handbooks, manuals, etc. |
| ADDED ENTRY |
|---|
| Name |
Ursache, Marius, |
| Role |
Illustrated by |
| ADDED ENTRY |
|---|
| Name |
Snyder, Chris, |
| Role |
Edited by |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/35c0npuccirb3kvsixdwnndmhohvc7wp |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
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32881 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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32882 |
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32883 |
| ADDED ENTRY |
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63355 |
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63356 |