| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292318103 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.8342 SO CO |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Solomon, Michael R. |
| TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Subtitle |
buying, having, and being |
| Statement of responsibility, etc |
Michael R. Solomon |
| EDITION STATEMENT |
|---|
| Edition |
13th global ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Harlow : |
| Publisher |
Pearson, |
| Date |
c2020. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
640 p. : |
| Other Details |
col. ill. ; |
| Size |
28 cm. |
| SUMMARY |
|---|
| Summary |
Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior. |
| STUDY PROGRAM |
|---|
| Program name |
MARK936 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Consumer behavior |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/UOW/detail.action?docID=5843844 |
| Public note |
Ebook |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
2416 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
633 |