UOWD Library

Principles of marketing / (Record no. 3773)

000 -LEADER
fixed length control field 00865cam a2200277 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081107s2010 njua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008048626
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136079415 (casebound : alk. paper)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136079415
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn268788849
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2010
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093515.0
CONTROL NUMBER
control field 21301
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong.
EDITION STATEMENT
Edition statement 13th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c2010.
PHYSICAL DESCRIPTION
Extent xxiii, 613, [105] p. :
Other physical details ill. (chiefly col ;
Dimensions 29 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. R1-R26) and indexes.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary,
Fuller form of name (Gary M.)
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Date checked out
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2009-04-07 AMAUS 658.8 KO PR T0035918 2017-01-26 153.82 2017-01-26 REGULAR    
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2009-04-07 AMAUS 658.8 KO PR T0035919 2018-12-09 153.82 2017-01-26 REGULAR 2 2018-11-25

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