| 000 -LEADER |
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| fixed length control field |
01445cgm a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
vz |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090426s2005 |||--- vleng|u |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210624160511.0 |
| CONTROL NUMBER |
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| control field |
31469 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
Nagle, Tom |
| TITLE STATEMENT |
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| Title |
Don't just set prices |
| -- |
[videorecording] : |
| Remainder of title |
manage them strategically / |
| Statement of responsibility, etc |
Tom Nagle. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mill Valley, CA : |
| Name of publisher, distributor, etc |
Kantola produciton, |
| Date of publication, distribution, etc |
c2005. |
| PHYSICAL DESCRIPTION |
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| Extent |
+ 1 x DVD ; |
| Dimensions |
57 mins. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
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| Title |
Stanford executive briefings |
| GENERAL NOTE |
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| General note |
+ 1 x DVD. |
| SUMMARY, ETC. |
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| Summary, etc |
Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? Maybe not, says Tom Nagle. Price levels are only the visible "tip of the iceberg" in pricing strategy.Nagle explains that in order to get customers to pay for value, you have to do more than just set a value-based price. You must proactively manage your markets with communications that justify your price in terms of value. You need to offer service packages that customers recognize as providing extra value. And you need to manage a price structure that tracks with value, and a pricing process that forces customers to acknowledge value with their pocketbooks. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Pricing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Sales. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
DVD |