| 000 -LEADER |
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| fixed length control field |
01337cgm a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
vz |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100413s2009 |||--- vleng|u |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210624160512.0 |
| CONTROL NUMBER |
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| control field |
32503 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
Li, Charlene |
| TITLE STATEMENT |
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| Title |
Creating winning social media strategies |
| -- |
[videorecording] / |
| Statement of responsibility, etc |
Charlene Li. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mill Valley, CA : |
| Name of publisher, distributor, etc |
Kantola Productions, |
| Date of publication, distribution, etc |
c2009. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
1 x DVD ; |
| Dimensions |
54 min. run. time. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Stanford executive briefings |
| GENERAL NOTE |
|---|
| General note |
1 x DVD. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Program Highlights: How to attract customers with tools like blogs, Facebook and Twitter.The benefits of social medias two-way relationships and the risks. How to stay in command while giving up control. A fundamental power shift is underway in relationships between organizations and customers. Traditional one-way, seller-to-buyer communication is evolving into a two-way dialog, as social media technologies give buyers a voice. With examples from Oracle, Southwest Airlines, Walmart, Comcast, and Starbucks, Charlene Li shows how companies can use social media tools to encourage that dialog and have more intimate, beneficial relationships with customers. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Technology |
| Form subdivision |
Training video. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Online social networks |
| Form subdivision |
Training video. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| Form subdivision |
Training video. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
DVD |