| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292241586 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.87202854678 CH DI |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Chaffey, Dave |
| TITLE STATEMENT |
|---|
| Title |
Digital marketing : |
| Subtitle |
Strategy, implementation and practice / |
| Statement of responsibility, etc |
Dave Chaffey, Fiona Ellis-Chadwick |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Digital marketing : strategy, implementation and practice |
| EDITION STATEMENT |
|---|
| Edition |
7th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Harlow : |
| Publisher |
Pearson Education, |
| Date |
c2019. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 702 p. : |
| Size |
27 cm. |
| GENERAL NOTE |
|---|
| General note |
Previous ed. published as: Internet marketing, 2012. |
| SUMMARY |
|---|
| Summary |
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. |
| STUDY PROGRAM |
|---|
| Program name |
MARK901 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Online marketing |
| ADDED ENTRY |
|---|
| Name |
Ellis-Chadwick, Fiona |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/otb3u8/cdi_elibro_books_ELB222817 |
| Public note |
Ebook |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
2142 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
1603 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
1606 |
| ADDED ENTRY |
|---|
| -- |
2143 |