Multichannel marketing : (Record no. 38129)
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| INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780470239599 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.872 AR MU |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Arikan, Akin |
| TITLE STATEMENT | |
| Title | Multichannel marketing : |
| Subtitle | metrics and methods for on and offline success |
| Statement of responsibility, etc | Akin Arikan |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Indianapolis, Ind. : |
| Publisher | Wiley Pub., |
| Date | c2008. |
| PHYSICAL DESCRIPTION | |
| Extent | 314 p. |
| SERIES STATEMENT | |
| Series statement | Serious skills |
| CONTENTS | |
| Contents | With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value. |
| SUMMARY | |
| Summary | No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Multilevel marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Internet Marketing |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003306810106666 |
| Public note | Ebook |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 40446 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1603 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 40447 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 1603 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | eBook | 2021-12-16 | 658.872 AR MU | T0065317 | 2021-12-16 | 2021-12-16 | eBook |