International marketing (Record no. 38155)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259712357
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.84 CA IN
MAIN ENTRY--PERSONAL NAME
Authors Cateora, Philip R.
TITLE STATEMENT
Title International marketing
Statement of responsibility, etc Philip R. Cateora ; John Graham ; Mary C Gilly
EDITION STATEMENT
Edition 18th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Dubuque :
Publisher McGraw-Hill,
Date c2020.
PHYSICAL DESCRIPTION
Extent xxxii, 682 p. :
Other Details ill. ;
Size 28 cm.
SUMMARY
Summary "At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, often difficult trading partner. What surprises do the new decade, century, and millennium hold in store for all of us? In this century, natural disasters and wars hampered commerce and human progress. Just in the last decade, we have witnessed the human tragedy and economic disaster of a 1000-year earthquake and tsunami and a nuclear meltdown in Japan; protests and revolutions-- the so-called Arab Spring--across the Middle East and North Africa (MENA); widespread economic protests across the developed countries; and the ongoing potential for a financial meltdown in the European Union. The battle to balance economic growth and stewardship of the environment continues. The globalization of markets has certainly accelerated through almost universal acceptance of the democratic free enterprise model and new communication technologies, including cell phones and the Internet"-- Provided by publisher.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Export marketing
ADDED ENTRY
Name Graham, John
ADDED ENTRY
Name Gilly, Mary C.
MAIN ENTRY--PERSONAL NAME
-- 8613
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 8614
ADDED ENTRY
-- 51784
ADDED ENTRY
-- 8615
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Uniform Resource Identifier
        University of Wollongong in Dubai University of Wollongong in Dubai eBook 2022-03-15 658.84 CA IN T0065354 2022-03-15 2022-03-15 eBook link

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