| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292341200 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.8 KO PR |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Kotler, Philip |
| TITLE STATEMENT |
|---|
| Title |
Principles of marketing |
| Statement of responsibility, etc |
Philip Kotler, Gary Armstrong |
| EDITION STATEMENT |
|---|
| Edition |
18th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Harlow, UK : |
| Publisher |
Pearson Eductaion Limited, |
| Date |
c2021. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
734 p. : |
| Other Details |
col. ill. ; |
| Size |
28 cm. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| ADDED ENTRY |
|---|
| Name |
Armstrong, Gary |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/ihdge1/alma991003486932806666 |
| Public note |
Ebook |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
129 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
3 |
| ADDED ENTRY |
|---|
| -- |
19818 |