| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292411217 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
659.1 CL IN |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Clow, Kenneth E. |
| TITLE STATEMENT |
|---|
| Title |
Integrated advertising, promotion, and marketing communications |
| Statement of responsibility, etc |
Kenneth E. Clow, Donald Baack |
| EDITION STATEMENT |
|---|
| Edition |
9th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Harlow : |
| Publisher |
Pearson, |
| Date |
c2021. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
508 p. : |
| Other Details |
col. ill. ; |
| Size |
28 cm. |
| STUDY PROGRAM |
|---|
| Program name |
MARK333 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Communication in marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Advertising |
| ADDED ENTRY |
|---|
| Name |
Baack, Donald |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/19ktvkt/alma991003605400506666 |
| Public note |
Ebook |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
15054 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
165 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
669 |
| ADDED ENTRY |
|---|
| -- |
15055 |