Marketing strategy and competitive positioning (Record no. 38403)

MARC details
000 -LEADER
fixed length control field 02350cam a22002898i 4500
CONTROL NUMBER
control field 23624173
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240925b xxu||||| |||| 00| 0 eng d
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2024010260
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292725017
CATALOGING SOURCE
Original cataloging agency UOWD
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 HO MA
MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham J.
9 (RLIN) 55060
TITLE STATEMENT
Title Marketing strategy and competitive positioning
Statement of responsibility, etc. Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee
EDITION STATEMENT
Edition statement 8th ed.
PHYSICAL DESCRIPTION
Extent pages cm
GENERAL NOTE
General note "First published in 1993 as Competitive Positioning: The key to market succes"--Title page verso.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
SUMMARY, ETC.
Summary, etc. "Develop your knowledge around rigorous marketing strategies and differential advantage in a competitive marketplace Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you develop an in-depth understanding of how to formulate and implement a successful marketing strategy. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Key features include: Focus on two central issues in marketing strategy formulation - identifying target markets and creating a differential advantage Increased emphasis on competing through differentiation and customer knowledge, including new business models Updated content to reflect changed context and various impacts on businesses, consumers/ society and marketing activity In-depth discussion on the digitalization and technological advances in the world today and their impact on climate change and marketing strategies Updated vignettes and new case studies to help you connect marketing principles with practical applications"--
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 2
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
9 (RLIN) 318
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Competition
9 (RLIN) 9164
ADDED ENTRY--PERSONAL NAME
Personal name Nicoulaud, Brigitte
9 (RLIN) 8648
ADDED ENTRY--PERSONAL NAME
Personal name Rudd, John M.
9 (RLIN) 8649
ADDED ENTRY--PERSONAL NAME
Personal name Lee, Nick
9 (RLIN) 58852
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/19ktvkt/alma991003690909106666">https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/19ktvkt/alma991003690909106666</a>
Public note eBook
ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type eBook
Holdings
Date last seen Total checkouts Full call number Barcode Uniform resource identifier Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired
25/09/2024   658.802 HO MA T0065851 link 25/09/2024 eBook   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai eBook 25/09/2024