| 000 -LEADER |
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| fixed length control field |
01834pam a2200385 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
081030s2009 enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2008046589 |
| NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBA8A9118 |
| Source |
bnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
014753891 |
| Source |
Uk |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780230520936 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0230520936 (pbk.) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn237885777 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
BAKER |
| -- |
YDXCP |
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C#P |
| -- |
BWK |
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BWX |
| -- |
YBM |
| -- |
UKM |
| -- |
CDX |
| -- |
DLC |
| -- |
ICrlF |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD9980.5 |
| Item number |
.B358 2009 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093538.0 |
| CONTROL NUMBER |
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| control field |
21595 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baron, Steve |
| Fuller form of name |
(J. Steve) |
| TITLE STATEMENT |
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| Title |
Services marketing : |
| Remainder of title |
text and cases / |
| Statement of responsibility, etc |
Steve Baron, Kim Harris, Toni Hilton. |
| EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Basingstoke, Hampshire, UK ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
2009. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 358 p. : |
| Other physical details |
ill ; |
| Dimensions |
25 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
An exploration of issues, models, and theories of service marketing that discusses goals, customer interactions, consumer experience, relationship marketing, profitability, and other related topics, and includes case studies. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing |
| Form subdivision |
Case studies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing |
| Form subdivision |
Case studies. |
| Source of heading or term |
sears. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harris, Kim. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hilton, Toni. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |