000 -LEADER |
fixed length control field |
01032cam a22003374a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090309s2009 nyua b 001 0 eng c |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009277262 |
NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA882471 |
Source |
bnb |
NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
014656161 |
Source |
Uk |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071591348 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071591346 |
SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn184828263 |
CATALOGING SOURCE |
Original cataloging agency |
UKM |
Transcribing agency |
UKM |
Modifying agency |
BTCTA |
-- |
BAKER |
-- |
YDXCP |
-- |
BWX |
-- |
CDX |
-- |
NGU |
-- |
DAY |
-- |
DLC |
AUTHENTICATION CODE |
Authentication code |
pcc |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.15 |
Item number |
.H335 2009 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.4/04 |
Edition number |
22 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126093538.0 |
CONTROL NUMBER |
control field |
21607 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Haines, Steven. |
TITLE STATEMENT |
Title |
The product manager's desk reference / |
Statement of responsibility, etc |
Steven Haines. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
c2009. |
PHYSICAL DESCRIPTION |
Extent |
xxxix, 704 p. : |
Other physical details |
ill ; |
Dimensions |
25 cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 677-688) and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product management |
Form subdivision |
Handbooks, manuals, etc. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
Form subdivision |
Handbooks, manuals, etc. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product differentiation. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business forecasting. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
New products. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |