Advertising / (Record no. 4107)

MARC details
000 -LEADER
fixed length control field 01317cam a2200337 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080718s2009 enka b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008031536
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415251259 (hbk.)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415251257 (hbk.)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415251266 (pbk.)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415251265 (pbk.)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203493199 (ebook)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0203493192 (ebook)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn234260177
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- BWK
-- YDXCP
-- C#P
-- CDX
-- BWX
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .M132 2009
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition information 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093541.0
CONTROL NUMBER
control field 21641
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name MacRury, Iain.
TITLE STATEMENT
Title Advertising /
Statement of responsibility, etc. Iain MacRury.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2009.
PHYSICAL DESCRIPTION
Extent xvii, 318 p. :
Other physical details ill ;
Dimensions 22 cm.
SERIES STATEMENT
Series statement Routledge introductions to media and communications
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [289]-314) and index.
FORMATTED CONTENTS NOTE
Formatted contents note Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Routledge introductions to media and communications.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.1 MA AD T0037088 16.14 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 28/07/2009 AMAUK 16.14