| 000 -LEADER |
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| fixed length control field |
01806cam a2200313 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
091112s2011 maua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2009047553 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780136106814 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0136106811 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn465681514 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDXCP |
| -- |
C#P |
| -- |
BWX |
| -- |
BTCTA |
| -- |
CDX |
| -- |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5416.5 |
| Item number |
.N34 2011 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/16 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093615.0 |
| CONTROL NUMBER |
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| control field |
22065 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nagle, Thomas T., |
| Dates associated with a name |
1951- |
| TITLE STATEMENT |
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| Title |
The strategy and tactics of pricing : |
| Remainder of title |
a guide to growing more profitably / |
| Statement of responsibility, etc |
Thomas T. Nagle, John E. Hogan, Joseph Zale. |
| EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
c2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 334 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Pricing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hogan, John E., |
| Titles and other words associated with a name |
Ph. D. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zale, Joseph. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |