000 -LEADER |
fixed length control field |
02038cam a2200325 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090309s2009 njua b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009007398 |
NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA951637 |
Source |
bnb |
NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
015265635 |
Source |
Uk |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470438992 (cloth : acid-free paper) |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470438991 (cloth : acid-free paper) |
SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn298775914 |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BTCTA |
-- |
YDXCP |
-- |
C#P |
-- |
UKM |
-- |
BWX |
-- |
CDX |
-- |
DLC |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD9980.5 |
Item number |
.S38 2009 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126093630.0 |
CONTROL NUMBER |
control field |
22241 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Schultz, Mike, |
Dates associated with a name |
1974- |
TITLE STATEMENT |
Title |
Professional services marketing : |
Remainder of title |
how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / |
Statement of responsibility, etc |
Mike Schultz, John E. Doerr. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Hoboken, N.J. : |
Name of publisher, distributor, etc |
John Wiley & Sons, |
Date of publication, distribution, etc |
c2009. |
PHYSICAL DESCRIPTION |
Extent |
xx, 332 p. : |
Other physical details |
ill ; |
Dimensions |
24 cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
FORMATTED CONTENTS NOTE |
Formatted contents note |
What marketing can do for a firm -- Marketing planning -- Keys to building a terrible marketing strategy -- The seven levers of lead generation and marketing planning -- How to think about fees and pricing -- Don't worry about your competition (let them worry about you) -- The "get it done" culture -- Brand : what it is, why bother -- Three elements of well-crafted brand messaging -- Uncovering your key brand attributes -- Your firm, your brand -- RAMP up your brand -- On being unique and other bad marketing advice -- Building brand and marketing messages -- On becoming a thought leader -- Marketing communications and lead generation tactics -- Introduction to lead generation -- Value and offers in lead generation -- The case for sustained lead generation and relationship nurturing -- Targeting -- RAIN selling -- Networking, relationships, trust, and value -- Selling with hustle, passion, and intensity. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Service industries |
General subdivision |
Marketing. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Doerr, John E. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |