| 000 -LEADER |
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| fixed length control field |
02417pam a2200361 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090917s2010 nyua 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2009038435 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071590457 (trade : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0071590455 (trade : alk. paper) |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn181603456 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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CDX |
| -- |
YDXCP |
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BWX |
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DLC |
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ICrlF |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.5 |
| Item number |
.G743 2010 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/12 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126093645.0 |
| CONTROL NUMBER |
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| control field |
22431 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Greenberg, Paul. |
| TITLE STATEMENT |
|---|
| Title |
CRM at the speed of light : |
| Remainder of title |
social CRM strategies, tools, and techniques for engaging your customers / |
| Statement of responsibility, etc |
Paul Greenberg ; [foreword by Marc Benioff]. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Customer relations management at the speed of light |
| EDITION STATEMENT |
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| Edition statement |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2010. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 662 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est çe pas? -- Social networks, user communities : who loves ya, baby? -- Movin' and groovin' : the use of mobile devices -- The collaborative value chain -- Sales and marketing : the customer is the right subject -- Customer service is our name--and our game -- The difference : CRM, the public sector, and politics -- SOA for poets -- At home or in the clouds--and in open spaces between -- Big picture, big strategies -- Mapping the customer experience -- Process and data go together like-- CRM operations -- Value given, value received : analyzing the return on CRM -- When you buy the application, you buy the vendor, though you don't implement him -- Waving to the future. |
| SUMMARY, ETC. |
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| Summary, etc |
A guide to using Web 2.0 technologies and social media tools in customer relations management that discusses blogs, podcasts, wikis, social networks, sales, marketing, and other related topics. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
HDR974 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| General subdivision |
Management. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce. |
| Source of heading or term |
sears. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |