Marketing financial services / (Record no. 4924)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2010283022 |
| ISBN | |
| International Standard Book Number | 9780230201187 (pbk.) |
| ISBN | |
| International Standard Book Number | 0230201180 (pbk.) |
| ISBN | |
| International Standard Book Number | 9780333550038 |
| ISBN | |
| International Standard Book Number | 033355003X |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 332.10688 FA MA |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Farquhar, Jillian. |
| TITLE STATEMENT | |
| Title | Marketing financial services / |
| Statement of responsibility, etc. | Jillian Dawes Farquhar & Arthur Meidan. |
| EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Houndmills, Basingstoke, Hampshire ; |
| -- | New York : |
| Publisher | Palgrave Macmillan, |
| Date | 2010. |
| PHYSICAL DESCRIPTION | |
| Extent | xx, 404 p. : |
| Other Details | ill ; |
| Size | 25 cm. |
| GENERAL NOTE | |
| General note | Previous ed.: Basingstoke: Macmillan Business, 1996. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Note | Includes bibliographical references and index. |
| SUMMARY | |
| Summary | "̀This revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical illustrations. Building on extensive accumulated experience of the sector, Meidan and Dawes Farquhar provide students with a thoughtful and insightful treatment of the many challenges associated with fair and effective marketing for retail financial services.'- Professor Christine Ennew, Pro-Vice-Chancellor and Professor of Marketing, University of Nottingham, UK" "À valuable resource for students and practitioners of financial services marketing, packed with up-to-date trends and useful examples that bring this fascinating area of study to life.'- Dr Tina Harrison, Senior Lecturer in Financial Services Marketing, University of Edinburgh, UK, and Editor-in-Chief of the Journal of Financial Services Marketing" "Marketing Financial Services recognizes that the main function of the financial services marketer is decision-making. It focuses on the major types of decisions - and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges." "This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment." "Marketing Financial Services is essential for undergraduates and postgraduates studying modules in Services Marketing and Financial Services Marketing. It is also recommended reading for students researching financial services for higher degrees."--BOOK JACKET. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Financial services industry |
| General | Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Financiële instellingen |
| ADDED ENTRY | |
| Personal name | Meidan, Arthur, |
| Dates | 1936- |
| ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://uowd.box.com/s/z8n92t05i80md1j4rangc3c0yydf3rt4">https://uowd.box.com/s/z8n92t05i80md1j4rangc3c0yydf3rt4</a> |
| Public note | Location Map |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 48442 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 48440 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 48443 |
| ADDED ENTRY | |
| -- | 48444 |
| Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2017 | 332.10688 FA MA | T0040264 | 34.19 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 18/10/2010 | AMAUK |