| 000 -LEADER |
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| fixed length control field |
02596cam a2200337 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100520s2010 inua 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010018994 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB002190 |
| Source |
bnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
015455451 |
| Source |
Uk |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780789742841 (pbk.) |
| Terms of availability |
$24.99 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0789742845 (pbk.) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn430053798 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
C#P |
| -- |
ABG |
| -- |
BWX |
| -- |
CDX |
| -- |
YDXCP |
| -- |
UKM |
| -- |
HEBIS |
| -- |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.E93 2010 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093653.0 |
| CONTROL NUMBER |
|---|
| control field |
22533 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Evans, Liana Li. |
| TITLE STATEMENT |
|---|
| Title |
Social media marketing : |
| Remainder of title |
strategies for engaging in Facebook, Twitter & other social media / |
| Statement of responsibility, etc |
Liana "Li" Evans. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Indianapolis, Ind. : |
| Name of publisher, distributor, etc |
Que, |
| Date of publication, distribution, etc |
c2010. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 342 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MMC928 |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Profit Big from Social Media: Strategies and Solutions That Work! nbsp; Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today's hottest new social media sites and platforms! nbsp; Topics include * Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more * Define goals and customize strategy to maximize Return on Conversation (ROC) * Understand the whole conversation about you and all the communities you serve * Manage legal, compliance, and ethical challenges * Plan social media policies for your company's employees * Extend customer service into social media * Maintain consistent branding and messaging * Complement your SEO, PPC, offline marketing, and PR efforts * Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy nbsp; |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Online social networks. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |