Advances in tourism destination marketing : (Record no. 5098)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2009002266 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415492386 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780203874127 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 910.688 AD VA |
| TITLE STATEMENT | |
| Title | Advances in tourism destination marketing : |
| Subtitle | managing networks |
| Statement of responsibility, etc | edited by Metin Kozak, Juergen Gnoth and Luisa Andreu |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Publisher | Routledge, |
| Date | c2010. |
| PHYSICAL DESCRIPTION | |
| Extent | xxii, 257 p. : |
| Other Details | ill ; |
| Size | 25 cm. |
| SERIES STATEMENT | |
| Series statement | Routledge advances in tourism ; |
| Volume number | 16 |
| CONTENTS | |
| Contents | Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing. 8 Destinations as gadgets: Co-creating a sportive identity for VossPart III: Destination networks; 9 Networking approaches for sustainable destination management; 10 Tourism destinations: A network analysis of the web space; 11 Exploring stakeholder roles in destination management networks; Part IV: Vacation decision making and choice; 12 Influence of women's lifestyles on holiday decisions; 13 Access and use of e-commerce in the Spanish. |
| SUMMARY | |
| Summary | Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. |
| STUDY PROGRAM | |
| Program name | MARK395 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Tourism |
| General | Marketing |
| ADDED ENTRY | |
| Name | Kozak, Metin, |
| Dates | 1968- |
| Role | Edited by |
| ADDED ENTRY | |
| Name | Gnoth, Juergen, |
| Role | Edited by |
| ADDED ENTRY | |
| Name | Andreu, Luisa, |
| Role | Edited by |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 3426 |
| ADDED ENTRY | |
| -- | 3440 |
| ADDED ENTRY | |
| -- | 3428 |
| ADDED ENTRY | |
| -- | 3429 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2010-12-27 | Kinokuniya | 1 | 910.688 AD VA | T0040778 | 2018-05-02 | 2017-02-05 | 553.00 | 2017-01-26 | REGULAR | ||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2017-04-02 | AMAUK | 910.688 AD VA | T0040789 | 2017-05-10 | 553.00 | 2017-01-26 | REGULAR |