| 000 -LEADER |
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| fixed length control field |
01141pam a22003014a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040421s2004 njua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2004009412 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0471428973 (cloth) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
ICrlF |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5823 |
| Item number |
.L23 2004 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.1 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126093752.0 |
| CONTROL NUMBER |
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| control field |
23280 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Landa, Robin. |
| TITLE STATEMENT |
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| Title |
Advertising by design : |
| Remainder of title |
creating visual communications with graphic impact / |
| Statement of responsibility, etc |
Robin Landa. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
J. Wiley & Sons, |
| Date of publication, distribution, etc |
c2004. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 244 p. : |
| Other physical details |
ill. (some col ; |
| Dimensions |
28 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. 237-238) and index. |
| SUMMARY, ETC. |
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| Summary, etc |
A guide to effective advertising design that offers a behind-the-scenes look at developing successful ads for a variety of media and encourages students to use their creativity to come up with new campaigns. |
| TARGET AUDIENCE NOTE |
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| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Creative ability in business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Creative ability in business. |
| Source of heading or term |
sears. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |