Buzzmarketing : (Record no. 6024)

000 -LEADER
fixed length control field	01158pam a2200361 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	041220s2005 nyua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2004060233
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1591840929
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781591840923
CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
--	ICrlF
AUTHENTICATION CODE
Authentication code	pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5827.95
Item number	.H84 2005
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.13/3
Edition number	22
DATE AND TIME OF LATEST TRANSACTION
control field	20170126093816.0
CONTROL NUMBER
control field	23583
CONTROL NUMBER IDENTIFIER
control field	UOWD
MAIN ENTRY--PERSONAL NAME
Personal name	Hughes, Mark,
Dates associated with a name	1965-
TITLE STATEMENT
Title	Buzzmarketing :
Remainder of title	get people to talk about your stuff /
Statement of responsibility, etc	Mark Hughes.
VARYING FORM OF TITLE
Title proper/short title	Buzz marketing
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York :
Name of publisher, distributor, etc	Portfolio,
Date of publication, distribution, etc	2005.
PHYSICAL DESCRIPTION
Extent	x, 242 p. :
Other physical details	ill ;
Dimensions	24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
SUMMARY, ETC.
Summary, etc	Examines how companies can tap into buzz marketing to improve their business and generate word of mouth about their products and services.
TARGET AUDIENCE NOTE
Target audience note	Adult
Source	Follett Library Resources.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Word-of-mouth advertising.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Publicity.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mass media and business.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising.
Source of heading or term	sears.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Publicity.
Source of heading or term	sears.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
Source of heading or term	sears.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type	REGULAR

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				University of Wollongong in Dubai	University of Wollongong in Dubai	MAIN	2005-12-29	AMAUK	659.133 HU BU	T0025850	2017-01-26	10.49	2017-01-26	REGULAR
				University of Wollongong in Dubai	University of Wollongong in Dubai	MAIN	2012-07-09	ABE	659.133 HU BU	T0044977	2017-01-26	4.50	2017-01-26	REGULAR

UOWD Library

Buzzmarketing : (Record no. 6024)