| 000 -LEADER |
|---|
| fixed length control field |
01070cam a22003134a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041221s2006 njua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004065933 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471684767 (pbk.) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.M3825 2006 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/3 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093823.0 |
| CONTROL NUMBER |
|---|
| control field |
23665 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl D. |
| TITLE STATEMENT |
|---|
| Title |
Marketing research essentials / |
| Statement of responsibility, etc |
Carl McDaniel Jr., Roger Gates. |
| EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
John Wiley, |
| Date of publication, distribution, etc |
c2006. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 479 p. : |
| Other physical details |
ill ; |
| Dimensions |
26 cm. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| GENERAL NOTE |
|---|
| General note |
Includes SPSS student software version 13.0 for Windows. |
| GENERAL NOTE |
|---|
| General note |
Various multi-media instructional resources are available to supplement the text. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gates, Roger H., |
| Dates associated with a name |
1942- |
| ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
SPSS for Windows. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |