How customers think : (Record no. 611)

MARC details
000 -LEADER
fixed length control field 02152cam a22003614a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020722s2003 maua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002011666
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1578518261 (alk. paper)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- ICrlF
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .Z35 2003
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition information 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093047.0
CONTROL NUMBER
control field 18095
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Zaltman, Gerald.
TITLE STATEMENT
Title How customers think :
Remainder of title essential insights into the mind of the market /
Statement of responsibility, etc. Gerald Zaltman.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Harvard Business School Press,
Date of publication, distribution, etc. c2003.
PHYSICAL DESCRIPTION
Extent xxii, 323 p. :
Other physical details ill ;
Dimensions 25 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 291-310) and index.
FORMATTED CONTENTS NOTE
Formatted contents note Part I : Preparing for an expedition -- A voyage from the familiar -- A voyage to new frontiers -- Part II : Understanding the mind of the market -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain : Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III : Thinking differently and deeply -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set.
SUMMARY, ETC.
Summary, etc. Presents an examination of consumer buying that suggests market research is generally wrong, positing that a complex system of unconscious desires motivate people to buy, and using neurology, sociology, literary analysis, and cognitive science to formulate a theory to measure consumer reactions to marketing stimuli.
TARGET AUDIENCE NOTE
Target audience note Adult
Source Follett Library Resources.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
General subdivision Psychological aspects.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
General subdivision Psychology.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Psychological aspects.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creative thinking.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
General subdivision Psychological aspects.
Source of heading or term sears.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
General subdivision Psychology.
Source of heading or term sears.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Psychological aspects.
Source of heading or term sears.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creative thinking.
Source of heading or term sears.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
27/11/2019 2 2 658.8342 ZA HO T0019989 23/10/2019 64.96 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 18/09/2003 COOP 64.96
26/01/2017     658.8342 ZA HO T0022150   20.37 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 08/05/2004 AMAUS 20.37