| 000 -LEADER |
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| fixed length control field |
00939cam a22002894a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040520s2004 enk b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2004011734 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0749442832 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD69.B7 |
| Item number |
K37 2004 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/343 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126093833.0 |
| CONTROL NUMBER |
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| control field |
23799 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kapferer, Jean-Noël. |
| TITLE STATEMENT |
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| Title |
The new strategic brand management : |
| Remainder of title |
creating and sustaining brand equity long term / |
| Statement of responsibility, etc |
Jean-Noël Kapferer. |
| EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
Sterling, VA. : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
2004. |
| PHYSICAL DESCRIPTION |
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| Extent |
xiv, 497 p ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
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| General note |
Rev. ed. of: Strategic brand management. 1994? |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. [471]-483) and index. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK940 MARK333 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kapferer, Jean-Noël. |
| Title of a work |
Strategic brand management. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |