LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010010224 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780789744272 (pbk.) |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0789744279 (pbk.) |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Call number |
005.36 |
MAIN ENTRY--PERSONAL NAME |
Authors |
Hughes, Jeffrey F. |
TITLE STATEMENT |
Title |
iPhone & iPad apps marketing : |
Subtitle |
secrets to selling your iPhone and iPad apps / |
Statement of responsibility, etc |
Jeffrey Hughes. |
VARYING FORM OF TITLE |
Title proper/short title |
iPhone and iPad apps marketing |
VARYING FORM OF TITLE |
Title proper/short title |
Marketing |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Indianapolis, Ind. : |
Publisher |
Que Pub., |
Date |
c2010. |
PHYSICAL DESCRIPTION |
Extent |
xi, 294 p. : |
Other Details |
ill ; |
Size |
23 cm. |
GENERAL NOTE |
General note |
Includes index. |
SUMMARY |
Summary |
Offers tips on marketing iPhone and iPad applications, discussing identifying an apps unique value, building a total message, electronic word of mouth, using social media, timing marketing activities, pricing, promotions, components of a marketing plan, and other related topics. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
iPhone (Smartphone) |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Application software. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
iPhone (Smartphone) |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Application software. |
ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://uowd.box.com/s/iz687qqqt8tvuls9tns2zzn54cm4o8us |
Public note |
Location Map |
MAIN ENTRY--PERSONAL NAME |
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38084 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
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13862 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
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2392 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
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13862 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
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2392 |