iPhone & iPad apps marketing : (Record no. 6371)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010010224
ISBN
International Standard Book Number 9780789744272 (pbk.)
ISBN
International Standard Book Number 0789744279 (pbk.)
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 005.36
MAIN ENTRY--PERSONAL AUTHOR
Authors Hughes, Jeffrey F.
TITLE STATEMENT
Title iPhone & iPad apps marketing :
Subtitle secrets to selling your iPhone and iPad apps /
Statement of responsibility, etc. Jeffrey Hughes.
VARYING FORM OF TITLE
Title proper/short title iPhone and iPad apps marketing
VARYING FORM OF TITLE
Title proper/short title Marketing
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Indianapolis, Ind. :
Publisher Que Pub.,
Date c2010.
PHYSICAL DESCRIPTION
Extent xi, 294 p. :
Other Details ill ;
Size 23 cm.
GENERAL NOTE
General note Includes index.
SUMMARY
Summary Offers tips on marketing iPhone and iPad applications, discussing identifying an apps unique value, building a total message, electronic word of mouth, using social media, timing marketing activities, pricing, promotions, components of a marketing plan, and other related topics.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading iPhone (Smartphone)
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Application software.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading iPhone (Smartphone)
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Application software.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://uowd.box.com/s/iz687qqqt8tvuls9tns2zzn54cm4o8us">https://uowd.box.com/s/iz687qqqt8tvuls9tns2zzn54cm4o8us</a>
Public note Location Map
MAIN ENTRY--PERSONAL AUTHOR
-- 38084
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 13862
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 2392
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 13862
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 2392
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
26/01/2017 005.36 HU IP T0040785 94.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 27/12/2010 Kinokuniya