| 000 -LEADER |
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| fixed length control field |
00544cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
010321n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0256093237 |
| SYSTEM CONTROL NUMBER |
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| System control number |
10104 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126093847.0 |
| CONTROL NUMBER |
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| control field |
23991 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
McCarthy, E. Jerome. |
| TITLE STATEMENT |
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| Title |
Essentials of marketing. |
| EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Homewood, Il : |
| Name of publisher, distributor, etc |
Irwin, |
| Date of publication, distribution, etc |
1982. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
Book. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D. Jr. |
| ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
The Irwin series in marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |