| 000 -LEADER |
|---|
| fixed length control field |
00536cam a2200217u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010321n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256079722 |
| SYSTEM CONTROL NUMBER |
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| System control number |
10220 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093852.0 |
| CONTROL NUMBER |
|---|
| control field |
24057 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, George E. |
| TITLE STATEMENT |
|---|
| Title |
Introduction to advertising and promotion management. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Homewood Ill. : |
| Name of publisher, distributor, etc |
Irwin, |
| Date of publication, distribution, etc |
1990. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
Book. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |