000 -LEADER |
fixed length control field |
00535cam a2200217u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
010321n xx 000 0 und u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0205159885 |
SYSTEM CONTROL NUMBER |
System control number |
10436 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126093859.0 |
CONTROL NUMBER |
control field |
24155 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Enis, Ben M. |
TITLE STATEMENT |
Title |
Marketing classics : |
Remainder of title |
a selection of influential articles. |
EDITION STATEMENT |
Edition statement |
8th. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Englewood Cliffs, New Jersey : |
Name of publisher, distributor, etc |
Prentice Hall, |
Date of publication, distribution, etc |
1995. |
PHYSICAL DESCRIPTION |
Extent |
Book. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Cox, Keith Kohn. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |