Marketing : (Record no. 6582)

MARC details
000 -LEADER
fixed length control field 00548cam a2200205u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010321n xx 000 0 und u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0170087662
SYSTEM CONTROL NUMBER
System control number 10439
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093859.0
CONTROL NUMBER
control field 24156
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Dann, Susan J.
TITLE STATEMENT
Title Marketing :
Remainder of title concepts and strategies. Study guide /
Statement of responsibility, etc. Susan J. Dann, Janet R. McColl-Kennedy.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. South Melbourne :
Name of publisher, distributor, etc. Nelson,
Date of publication, distribution, etc. 1992.
PHYSICAL DESCRIPTION
Extent 125 p ;
Dimensions 24 cm.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name McColl-Kennedy, Janet R.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
26/01/2017 658.8 DA MA T0010439 21.95 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 21/03/2001 21.95
26/01/2017 658.8 DA MA T0010440 21.95 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 15/05/2002 21.95