Cases in marketing management. (Record no. 6834)

MARC details
000 -LEADER
fixed length control field 00493cam a2200205u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010321n xx 000 0 und u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256024197
SYSTEM CONTROL NUMBER
System control number 11014
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093919.0
CONTROL NUMBER
control field 24422
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Bernhardt, Kenneth L.
TITLE STATEMENT
Title Cases in marketing management.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Plano, Texas :
Name of publisher, distributor, etc. Business Pub.,
Date of publication, distribution, etc. 1981.
PHYSICAL DESCRIPTION
Extent Book.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
ADDED ENTRY--PERSONAL NAME
Personal name Kinnear, Thomas C.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
24/10/2017 1 658.8 BE CA T0011014 15/10/2017 0.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 21/03/2001 0.00