Marketing research : (Record no. 7093)

MARC details
000 -LEADER
fixed length control field 00559cam a2200229u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010321n xx 000 0 und u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0024219320
SYSTEM CONTROL NUMBER
System control number 11798
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093938.0
CONTROL NUMBER
control field 24700
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Tull, Donald S.
TITLE STATEMENT
Title Marketing research :
Remainder of title measurement & method.
EDITION STATEMENT
Edition statement 6th.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1993.
PHYSICAL DESCRIPTION
Extent Book.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
Form subdivision Case studies.
ADDED ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
26/01/2017 658.83 TU MA T0011798 62.95 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 21/03/2001 62.95